Task: to describe the competitive situation and demand in market as well as to assess the expediency and risks of the market entry.
Tasks solution instruments:
- Analysis of consumer preferences (customer surveys, collection of statistics on competitors’ sales)
- Market segments analysis, highlighting the most promising segment for the Client
- Analysis of the marketing activities of competitors and assessment of their effectiveness
- Preparing draft feasibility study on the new market entry
Key results:
- Targeted segment of the new market for the Client’s entry (mid-price production)
- Optimal product distribution channels
- Feasibility study of the project (including the cost of marketing activities)
