Tasks:
- Evaluate the perspectiveness of launching regular flights to target areas (Central Asia region, South Korea, China, Mongolia and Japan)
- Estimate volume and capacity of the market by target areas
- Analyze the demand on passenger transportation in the indicated directions
- Describe the competitive situation on air passenger market (including passenger kilometer rate, seasonal fluctuation of tariff, seat occupancy rate)
- Explore TA (target audience) preferences
- Highlight the key factors of airline competitiveness
- Develop recommendations for determining tariffs for target areas
- Make a market forecast until 2020 and take into account the existing non-market barriers on international flights (appointments, intergovernmental agreements)
Instruments:
- Analysis of competitors who provide air transportation in target areas
- Determination of passenger traffic on target directions (current and forecast)
- Statistical forecasting of the air transportation market within target areas
- Identification of factors which influence the development of the market and the determination of strength of their influence
- Conducting surveys of market participants: airline companies and passengers who fly to target destinations
Key results:
- The competitive positions of companies providing services in the market of passenger air transportation have been identified
- An assessment of the demand for passenger air transportation services in the medium term is given
- The structure of the market by directions of air transportation is described
- Sales channels were identified (direct communication channels with the consumer)
- Seasonal passenger traffic determined
- Comparative analysis of prices for services for key market participants was carried out
- Data has been collected allows making decisions on the opening of flights, their frequency and tariff policy