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Austrian manufacturer of furniture

Task: to describe the competitive situation and demand in market as well as to assess the expediency and risks of the market entry.

Tasks solution instruments:

  • Analysis of consumer preferences (customer surveys, collection of statistics on competitors’ sales)
  • Market segments analysis, highlighting the most promising segment for the Client
  • Analysis of the marketing activities of competitors and assessment of their effectiveness
  • Preparing draft feasibility study on the new market entry

Key results:

  • Targeted segment of the new market for the Client’s entry (mid-price production)
  • Optimal product distribution channels
  • Feasibility study of the project (including the cost of marketing activities)