Development of a business plan for a mobile application for car enthusiasts and conducting a market research of car services

Tasks:

• Analysis of consumer preferences
• Assessment of the economic efficiency of attracting investments in the project
• Description of the main business processes of the project
• Development of marketing tools for the project
• Scheduling project implementation
• Visualization of the assessment

Instruments:

• Financial model: calculation of the total volume and efficiency of investments with the ability to change the input parameters
• Telephone survey. Sample: 200 car services and car washes
• Competitive analysis
• Price analysis

Key results:

• Assessment of the volume and dynamics of the market of car services, its structure
• Determining the number of potential project participants
• Highlighting and quantifying basic consumer preferences
• The developed business project is implemented